London Fashion Week SS15 Style Essentials!


London Fashion Week SS15 is nearly upon us, so as the curtain falls on New York Fashion Week, the stylish among you need to be prepared for the mad dashes between shows, the constant achy feet and looking good on two hours sleep!

Luckily, we’re here to help! You will have seen our NYFW essentials list last week, and now it’s time to shift the focus to the fashion capital.

Here’s our LFW style essentials to make sure you stay fashionable and fabulous this season!

1. Statement iphone case: It used to be your bag which got people talking, but now technology has well and truly taken over. Let your phone do the talking this season with a slogan case to stand out from the crowd.

2. Colourful Trainers: Last season was all about the flat shoe, with just a hint of trainer, and this season it has fully taken over. You’re not anyone unless your sporting Nike Roshe’s or Adidas Originals @ LFW this year. Take note.

3. A Blanket Cape: The weather can be changeable, so the last thing you want is an oversized coat- however fashionable- making you look like a sweaty mess. Opt for the autumn cover up choice this season, a blanket, as seen on celebs and models alike.

4. A Watch: Sounds glaringly obvious, but a watch isn’t just a fashion accessory, it actually tells you the time as well! When your phone inevitably dies, this little beauty will make sure you don’t arrive anything more than fashionably late.

5. Wet wipes & antibacterial gel: Do you have any idea how dirty London is?! Exactly, these two items will be your savior each and every day as you hop between shows.


Where will you escape to this autumn?



Photo Credit: tumblr

We’re enjoying something of an Indian Summer right now, which if you’re anything like us, makes you think longingly about donning that bikini again and sipping the odd cocktail (or 20) by the pool!

Well, how about making those daydreams a reality and embarking on your secret escape this autumn?

There are massive pros to going away at this time of year; there are no kids doing water bombs every few minutes, you can bag a real bargain if you know where to go, plus you still get the sun without having to get up at dawn to snag a sunbed. Result!

Here’s our top autumn getaways available to book right now. The question is, are you more of a sunbed addict or cultural magnet when it comes to travel?!

For the Seasoned Sunbed Addict…

Where: Cyprus

Why: Temperatures can still hit 30c on most days and is the perfect place for sun-worshippers to get their daily fix. Head to Cyprus’ southern coast for a taste of the high life; we’re talking luxury hotels, secluded beaches and an uber tranquil setting to really unwind.

Pack: A massive sun hat!

From: A selection of getaways from Secret Escapes, prices start at £490 for 7 nights.


Five Of The Best Celeb Power Bobs Right Now

celeb power bobs
Photo Credit: @beyonce | @kyliejenner | | | Pinterest

There is a new ‘do right now sweeping the celeb world right now, with just about every A- Lister jumping aboard the ‘Power Bob’ craze. So much more than just a shoulder length cut, the power bob is offish the hottest look of the season!

Case in point? One of Beyonce’s recent Instagram post generated over 1 Million likes with the subject being, you guessed it, the debut of her new wavy bob.

With this in mind, it got us thinking about the other ‘Power Bob’ players of the celeb world, who have chopped their locks and gained column inches instead.

Here’s five of the best celeb power bobs around…

5. Beyonce: When things get rough, ditch the extensions. This seems to be Beyonce’s motto, as once again she has shed her long locks, debuting a cute wavy bob in its place and generating something like 14k comments in a matter of hours. “Marriage issues, what marriage issues? I have new hair and that is MUCH more interesting!” is what we imagine she was thinking as she posted this pic!

4. Emma Stone: Suddenly oh so sexy now she has chopped her locks! We’ve seen you Miss Stone, casually smirking over your shoulder at the Emmy’s, making sweatpants look chic and generally looking like the cat who got the cream with your new ‘do. We heart. Lots.


10 NYFW Shows We Can’t Wait To See!



Photo Credit: Pinterest | Tumblr

New York Fashion Week kicked off yesterday, marking the official start of Fashion Month! We’re beyond excited for London Fashion Week and our amazing Shopcade pop up event coming VERY soon, but until then let’s focus on NY and their SS15 offerings!

With a jam packed schedule to get through for the next week, we thought we’d make it nice and simple for you and give you the lowdown on the shows you can’t afford to miss!

Here’s the New York shows we are SUPER excited to see this season at #MBFW


1. Marc Jacobs


Images Via The Cut

Who? Oh come on, it’s Marc Jacobs! As if we need to explain who this legend is! 😉

Why? The swinging sixties trend that you are currently eyeing up all over the high street? Yeah, you have MJ to thank for that and his AW14 offering showcased in Feb. He always presents such a covetable, wearable collection, so we’re fairly certain whatever he brings to the table this season we’ll be raving about in six months time yet again!

When? Thursday 11th September, 6pm


2. Jeremy Scott


 Images Via The Cut

Who? Jeremy Scott, the super cool Creative Director of Moschino.

Why? Because he’s plotting with Miley Cyrus and we’re likely to see the results all over his NYFW show! He let slip at the VMA’s last month that he’ll be using ‘cool kids’ instead of models on the runway and Miley has a key role in the project. Interesting! If it’s anything like last season’s Moschino triumph of slogan pieces (he actually made McDonald’s cool!) then we are in for a visual treat.

When? Wednesday 10th September, 1pm


Welcome To The September #StyleBattle™

2014-stylebattle1409-140829-uk-stylebattle-blogbanner (1)
September #StyleBattle™ Photo Credits:  I’m Koo |

It’s cold, it’s grey and The X Factor has started, which means we’re officially on the countdown to Christmas (yes, really!) To celebrate this momentous occasion, welcome one and all, to the launch of our September #StyleBattle™ YAY!

This month we’re looking to crown the most fashionable users snapping their new autumn style, so here’s the lowdown on what you can WIN this time around…

> A VIP Photo shoot: We’re talking the works here! You will be dressed by a celebrity stylist, have your hair and make-up done by the pros at RUSH hair and Illamasqua, before taking your place in front of the camera for your shoot. If that wasn’t cool enough, you will be featured not only on the Shopcade App, but also appear in IDGAF Magazine! Impressive, huh?!

Fashion Union goodies: The winners will also receive some gems from our brand sponsor this month, the amazing Fashion Union!

So what else is new this month? Well, we welcome on board some amazing new Style Council members, including the lovely Danielle Peazer AKA Idle Lane, stylist Kristine Kilty and fashion photographer Rachell Smith, to name but a few!

Here’s the rest of the council you need to be impressing this month to be crowned the winner!


You Know You’re Officially A Fresher When…



1. You get Freshers Flu. It’s like a right of passage! Dose up and solider on :)



2. You discover what a Jager Bomb is! You try it, you hate it and you drink it repeatedly because it’s cheap.



3. You still bring your washing home to your mum, because lets face it, some things never change.



4. You make as many Facebook friends in the first month as possible and then swiftly spend the next few months figuring out how to block the weirdo now liking ALL your images.



We Hit Up Juice Magazine’s Photo Shoot In Mumbai!

Photographs: Shoeb Mashadi |Styling: Daniel Franklin

Gatecrashing shoots are fun, but being invited to cover a shoot exclusively is even better and that’s just what happened to us last month when we hit up the Juice magazine photo shoot in Mumbai!

We went behind the scenes to check out the August issue, which was all about real women and their style. Our fab Country Manager and fashionista Kriti Tula grabbed stylist Daniel Franklin for a quick Q&A about his ideas for the shoot, his personal style and if he’s all about the runway, or a high street guy at heart?


Hey Daniel! What are you wearing today and what would you say your style is all about?

I am wearing a Salvatore Ferragamo coat and a Disney t-shirt. My personal style depends on my mood, I am very conscious of how I dress in the morning and I factor in things like my mood, my POA for the day, and the weather.

Any monsoon survival tips you want to share with us?

Don’t wear flip-flops unless you want yucky muck splatters all over your back, or just don’t wear flip-flops outside the house. Period.

What’s your favorite label this Summer?

Not big on labels but my favorite piece for the summer is the slogan t-shirt, I’ve seen some really cool ones this season.

Tell us a little about this photo shoot we are at, it looks amazing!

This shoot is for our August issue. The issue is our ‘Real fashion for Real women issue’ so we are shooting 7 women representing a spectrum of Indian shapes and colours to break the fashion myths (do’s and don’t’s) that they have always been told.

What’s new at Juice mag? 

Cant really talk about it just yet, but from what I’ve seen it’s gonna be spectacular!

OK then, how about some quick fire questions instead?! 

1. Style or Substance? Don’t see why you cant have both.

2. Runway or High street? Who we kidding?..Runway

3. What are the strangest things we’re likely to find in your closet? Kimono, kilt, lungi’s, breeches.. take your pick! Someone will find it strange, I’m sure.

4. Sweatpants or skinny jeans? Skinny jeans

5. Beach holiday or city breaks? City break, or better still, it would be a mountain trek.


Here’s a sneak peek of our fave shots from the August issue. Click each image to shop the look and trend direct on Shopcade! We’re good to you, we really are 😉


Announcing the WINNER of #streetfashionweek!

#streetfashionweek | Photo Credit: @ritujabakshi | |

Remember way back when (OK, OK it was only last week!) when we launched our awesome #streetfashionweek campaign? We asked you, our fab India users, to post your most stylish looks for a chance to WIN some pretty amazing prizes.

Well, competition was fierce but we finally narrowed it down and now we have our official WINNER! Drum roll please….The Winner of #streetfashionweek is @ritujabakshi YAY!

She’ll be walking away with a KOOVS INR 5000 voucher, Plus tickets from our pal Little Shilpa to see the Lakmé Salon’s ‘Show Stopping Hair’ Collection styled by the fashionista herself.

Rituja’s winning look totally topped our lust list for the final days of summer; the printed romper, teamed with a neon snakeskin clutch, red shoes and statement necklace was just the perfect #streetfashionweek outfit in our eyes!

Make sure you follow Rituja’s profile for more great outfit inspo, and check out her fab list on the structured trend she spotted on the #LakmeFashionWK catwalks yesterday.

Speaking of fashion week kicking off in Mumbai, we’ve been hitting up the shows ourselves to see what is proving a hit so far. Our fashion correspondent Santu Misra checked out both the  AMIT AGGARWAL and MASABA shows, both of which got a huge thumbs up!

Make sure you keep an eye on our app, site and blog for more #LakmeFashionWK updates as our fashion network hit the shows over the next few days!

Summer Highs with #fbloggers


Summer highs

All Photography by Daniel Towle

Summer has well and truly peaked, the evenings may have more of a chill to them but were not pulling out the coat and boots just yet- we’ve still got Reading and Leeds Festival, open air cinema screenings and BBQ’s galore! Trends have been generous with a mix of loud prints, contrasting textures and colour clashes. We got together with our sun loving #fbloggers to show off their summer highlights….

AX Paris 6

Shopcade with bloggers Angharad and Charlotte

The bolder and the brighter the better. Florals have taken on a variety of new patterns and forms, floral crowns have been a huge one over festival season as well as prints, reefs, on shades, on bags- pretty much wherever we can possibly fit them!

AXPARISkimonoKimonos landed with a heavy weight this season! Not only did we have the biggest selection of colours, shapes and styles, sales this year broke all time records! Fashionistas cant get enough of the throw-it-on instant glamour piece that has totally carried us through summer!


WIN An Exclusive Clashist Swimsuit!



Photo Credit: Clashist

Swimsuit season is here and this summer it’s all about making a statement. Hence why we have teamed up with Clashist to keep you looking cool by the pool (Sorry, couldn’t resist) with our UK EXCLUSIVE collection of swimwear.

Who doesn’t want to wear a swimsuit with Channing Tatum or James Franco emblazed on them? When you can’t bag the real thing, this is OBVIOUSLY the next best thing, and in no way creepy. Honest.

Wanna know the best part? We’re giving YOU the chance to WIN the swimsuit of your choice from our Clashist x Shopcade collection this holiday season!

All you have to do is answer the question below, enter your deets and that’s it. We’ll announce the winner once the competition closes, so keep your eyes peeled on our social and here! Check out our T&Cs below and… GOOD LUCK!

  • What do Channing Tatum, Miley Cyrus, James Franco and Ryan Gosling all have in common?

Terms and Conditions: Always wanted to be up close and personal with the likes of James Franco or Channing Tatum? Course you have, and we at Shopcade HQ have too! So here’s your chance. Up for grabs is an exclusive swimsuit from super-cool brand Clashist. This exclusive Clashist x Shopcade competition is for UK entrants only and runs from Wednesday 13th of August 2014 to 22nd August 2014 11.59PM GMT. To enter, all you need to do is answer one question correctly on the Shopcade blog and a winner will be chosen at random from all the correct entries. It’s as simple as that! Want the full lowdown? Then click here for the full T&C’s. Good luck!