Your New Style Destination Has Arrived



First thing first, update your app :) to enjoy the new & awesome mobile features!

Download our IOS app

  Download our App on Google Play

This could genuinely be the greatest thing to ever happen to your life and perhaps the worst thing for your bank balance, because Shopcade has been reimagined, rebooted and restyled for 2015 and it’s AMAZING!

We’re still the place you come to for the hottest trends and celeb styles, the newest deals and community fashion inspo, but now we’re throwing in some additional features.

You wanted video content and multiple images, we listened! You wanted to buy more products direct from Shopcade, so we’ve started to build a portfolio of exclusive and seriously cool brands you can shop straight from the app.

We’re combining daily fashion news, informative trend edits, cool video content and much, much more to become your ultimate destination for style.

It looks different….

It’s still the Trending Feed but not as you know it. We wanted to give you more content, so our feed is now a daily source of everything stylish, where you can shop the looks and trends you love direct from our new posts. What’s more, you can now view related content too, so you don’t have to search throughout the app for all your favourite content.

What’s with the green tag?

Look out for the ‘Direct’ tag on some of your products…this means you can add to your cart and shop in one click with no hassle, no middleman and a quick and easy checkout process. You’re welcome!

Can I still post looks?

Er, YES! We love seeing your looks on the app and this won’t change. We’re just moving them to your profile so you can keep track of everything in one place! :)

The best part? we’re not done yet. There’s more to come in the next few months and believe us when we say, it’s going to blow your mind! Excited yet? You should be…

Haven’t got the app yet? What you’re waiting for? Download now!

Download our IOS app

  Download our App on Google Play

Quick! Enter the Nordstrom sweepstake to win $200!


Win in our Nordstrom sweepstake!

Photo credit:   Nordstrom

Hold the phone, stop what you’re doing, and listen carefully – our Nordstrom sweepstake is finally here!

Summer is well on its way and we think you deserve a brand new wardrobe with it. That’s why we’ve decided that you deserve a Summer treat – we’re giving one lucky winner a chance to win a $200 gift card to spend on whatever floats your boat (we recommend the maxi dress, mini jambox and 90s print tee – just sayin’ ya know)!

Soon you’ll be strutting the streets with your brand new buys and feeling like a sizzling Summer saint! With so many trends to rock this season, you’ll be spoilt for choice. There’s floral, all white everything, statement sunnies, pastels and all things co-ord – there’s so much more but we can’t mention them all otherwise we’d be here all day – phew, we just can’t get enough!

And for you guys out there, be sure to add some colored oxfords, a floral bowtie or a statement watch to make your outfit complete – it’s all about the details after all.

So without further ado…

To enter, just click here! (Better hurry though! The competition closes at midnight on the 11th June 2014)

It’s super simple and you can choose whether you want to enter by following Nordstrom, spending your points or sharing the sweepstake via Twitter – the more you do the more entries you’ll get and the more chance you’ll have at winning!

Check out our Terms & Conditions for more deets.

The heat is on! Best of luck 😉

#GetPacking: Wandering Style – What to Wear on Your European Adventure!



Over the next three months we will be plotting our summer getaways and we hope you’ll join us! Every week we’ll be packing our bags and traveling to a new destination with Contiki, the worldwide leader in travel tours for 18-35 year olds. Each destination means a whole new wardrobe fit for the locale. On our journey you’ll be able to get tips from top fashion bloggers on beauty and style and sneak a peek at their travel essentials. This week we’re preparing for our European adventure with globetrotting fashion blogger, Francesca Garcia-Miro of Drifting Nomad. Find out what’s in her Shopcade and get her tips on what to wear in her three fave European cities.

I’ve been living in Europe for the past 11 years and have been able to travel, get lost, learn and absorb various and diverse cultures. If I had to pick three of my favorite destinations -with the risk of sounding cliche and cheesy – (and probably because I still have a lot to explore, get to know and learn) they would most definitely be Paris, London and a tie between Barcelona and Amsterdam.

is simply magical and really, who doesn’t love a city where you can find Nutella crepes in every corner? I did a few posts with some of my favorite corners of Paris last time I went for Valentines day. You can find them here & here. My ideal outfit in Paris would be a long peplum pastel skirt and a striped t-shirt with silver or gold oxfords and a nice hat. A cute yellow dress with some knee socks and a fun coat if it gets chilly could work as well. Of course, a camera always in hand. If I travel during winter a nice fur coat with some skinny leather jeans are a great option.



London_Big_Ben_Phone_boxLONDON is grey, gloomy and it rains too much but I dare to say the variety of cultures and amazing people you find around the city is very similar if not greater than what you find in New York (and I’m a die heard NYC defender.) Fashion, style and personality abounds the city, it’s impossible to not get inspired. You can constantly feel inside a Mary Poppins scene though some neighborhoods can get extremely sketchy. During winter I feel like camel coats can be the perfect fit or an all white outfit with a cute pastel color oversized coat seems like something I would wear as well. London during summer simply calls for a crop tied vintage blouse, some high waist old mom jeans, a bandana wrapped around your head with some cute JuJu sandals or Supergas as well.


amsterdam.html_IMAGE1AMSTERDAM is amazing. A city surrounded by beautiful canals & people in bicycles. On the food note, their Olie Bollens in winter are to die for. As a matter of fact, take a look at some of my first posts where coincidentally they were of one of my trips to Amsterdam. Of course, you will see these balls that I am talking about in the first picture. If you haven’t noticed by now that I am a sucker for all things dough, IE: Funnel cakes, pancakes, doughnuts, cookie dough, etc., take a trip with me to Amsterdam and watch me eat 15 of those dough balls a day. Oh and cheese, I’ve seen cheese be made here and tried ALL sorts of them. What else can anyone ask for? (Oh yeah, HEINEKEN beer) The perfect outfit for a trip to Amsterdam would be some ripped jeans, a fluffy coat, a pair of Supergas a coal beanie and a backpack for when riding your bike.


Want to getaway? We are giving away a once in a lifetime adventure AND all the essentials you will need to survive your voyage – travel bag, hi-tech headphones, clothes…yes, yes, yes! We know, it sounds too good to be true — but this getaway is the real deal. Click HERE to see what dreams are made of so you cab hurry up and #GetPacking.

PS: Don’t forget to follow @Shopcade@ContikiUS, and @ContikiUK to be the first to know!

#IWANTITALL: Chicago Fashion Blogger + Influencer Dinner


We spent last week in the Windy City – Chicago, IL! On Wednesday night, we introduced Shopcade’s new “Looks” feature to local Chicago fashion bloggers and influencers with an intimate dinner in the city’s River North neighborhood. We asked guests to wear their finest dinner party attire for a chance to win “Best Dressed” of the night. Can’t think of a better way to celebrate the new community-driven feature than food, fashion, and FUN!

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US Communications Manager, Monica Dimperio, wearing mixed prints, greets stylish guests DJ Matt Roan, James Goeke, and Elise Schmitt.

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The back booth at Bottlefork, Chicago’s newest dining hotspot, was our nook for the evening. Wine and cocktails were flowing while we played with Shopcade’s new “Looks” feature on our smartphones, uploading our own dinner party looks with hashtag #IWANTITALL. One way ticket to Selfieville!



#GetPacking: Win All Your Summer Travel Essentials…AND A FREE Trip to Mexico!!!



Win a FREE 6 Day Trip to Mexico from Contiki

As you know, we’ve been teaming up with Contiki, the worldwide leader in travel tours for 18-35 year olds, to plot our summer getaways. We’ve been packing our bags every week and heading out to a new destination every time, gathering tips from top fashion bloggers on beauty and style along the way. This week’s adventure is for the girls and guys out there looking for the THRILL of a lifetime. If that sounds like you, read on! Want to immerse yourself in adventure activities, water sports, cultural sites, an unbelievable variety of food, and a sizzling nightlife on a 6 day trip to the Yucatan Peninsula in Mexico? Well, we’re giving you a chance! This trip, valued at $1,275+/£769, can be yours for FREE and here’s how… (more…)

#GetPacking: Spring Break Beauty – The 5 Products You NEED to Fake A Killer Tan!


Over the next three months we will be plotting our summer getaways and we hope you’ll join us! Every week we’ll be packing our bags and traveling to a new destination with Contiki, the worldwide leader in travel tours for 18-35 year olds. Each destination means a whole new wardrobe fit for the locale. On our journey you’ll be able to get tips from top fashion bloggers on beauty and style and sneak a peek at their travel essentials. This week we’re preparing for our Spring Break getaway with beauty blogger, Ashley Schultz of Ashley Rebecca | Makeup Artist – BlogFind out what’s in her Shopcade and get her tips on how to fake a killer tan during the warm months ahead.

Vacation is one of the most important things that you can do for yourself to unwind and regroup There is nothing better than escaping to a tropical get-away, while spending hours on the beach drinking cocktails or reading the perfect book. Travel beauty essentials should be stress free and fun, but keep you lookin’ smoking hot all the day long.


Here are my top spring break beauty picks from Shopcade for how to get that sun-kissed bronze summer glow without any streaky orange self-tanning meltdowns:


  1. St . Tropez Self Tanning Mousse: LADIES, I don’t care how pale you are, this product is the most amazing if not best self tanning mousse that is natural on the fairest of skin tones. With a soft golden bronze undertone, you can see where you are applying it on the skin, which makes accidents and streaks less likely. A great alternative to using before your beach bound vacay to get that perfect golden glow,  without those harmful tanning bed UV rays.
  2. NARS Multiple Stick in “Palm Beach”: One of the easiest products to use, you can apply as eyeshadow, lip color,  cream blush or alternate as a bronzer. The color is the most beautiful bronze tone and easy to apply and blend. Products that have multiple uses are the best kinds to pack for traveling, as they take up less space in your carry on and leave room for little drama.
  3. Urban Decay Naked 3 Eyeshadow Palette: With 12 options of gorgeous eyeshadow colors from rose gold to chocolate brown, this is the PERFECT thing to bring on vacation! Not only are all the shades gorgeous with awesome pigment, you can create a million different looks with each one. All your bases are covered in one fabulous palette. (more…)

Want & Win Satchels For Mother’s Day


Mother's Day Giveaway
She’s the lady who’s put up with your tantrums, your numerous crazy messes, your never ending heartbreaks and you stealing her entire wardrobe (not to mention, make up drawer!). So we think it’s about time to say a HUGE thank you to Mum (a.k.a. Superwoman) this Mother’s Day.

We thought it’s only fair to get Mum on the fashion bandwagon too (And why shouldn’t she?!) That’s why we’re giving away not one, but TWO satchels for you and your Mum to rock out and about in style. Like mother like daughter after all, eh? <3 *work it girlfriends*

Competition rules:

To enter all you have to do is ‘Want’ two products in this list (one for you and one for mum) Simples.

Comp ends midnight Wednesday 26th March 2014.

Winner will be announced via email so be sure to check your inbox (and spam just in case we landed in there by mistake!)

And for you guys, don’t fret! You can also ‘want & win’ a satchel for mummy dearest and, for yourself, a gift card! 😉

Sneaky tip: Tell us the best fashion advice Mummy Dearest has given you with the hashtag #mumstheword for a chance to gain an extra entry! Post your comments on the products you ‘want’ or on the list itself 😉

Good luck all and happy Mother’s Day!

P.S. Check out our Fashionable Mother’s Day list for some extra gift inspo, she deserves it after all!

Our Brand New Shopcade Store Is Now Open!


Shopcade Store Now Open

BREAKING NEWS: The Shopcade Store is now open! Ta da!

Here at Shopcade, we’re all about new trends, latest styles and being ridiculously good looking (if you hadn’t already got that about us!) and we totes heart upcoming fashion designers that we think you’ll love too! This is why we’ve decided to launch our very own Shopcade Store to bring you the hottest styles and trends from new designers all in one place. We really do love to spoil you 😉

You’ll be able to shop directly on the Shopcade Store when you click the ‘shop’ button with an option to pay securely via PayPal or with a credit/debit card.

We’ll be updating the store constantly so you’ll always have the freshest items around. From accessories to apparel, we’re sure you’ll find something you heart.

We’re always looking for new designers or products to feature, so if you know of any that you’d love to see on the Shopcade Store, then feel free to email us at and we’ll get right back to you.

The Shopcade Store is shipping to the UK only for now, but you’ll be pleased to know we’ll soon be looking to launch in various other countries so stay tuned!

You can find more information on our FAQ page here.

Happy shopping!

Ready, Set, #GetPacking!


travel essentials

It’s that time of year again – we’re stuffing away our cold-weather gear and replacing our winter grays with super-sweet pastels. Not only are the muted hues SO on-trend, they’re also a lot more fun to wear. Oh, yeah, AND they remind us of cotton candy(…and sorbet and ice cream and spring flowers. We could go on forever!)

The suspense is killing us! We can’t wait to slip our freshly pedicured toes into some mint green cork wedges this spring. Can you?!

Not only is Spring (the season and the break) and its oh-so-cute trends headed our way but ALL of the cool stuff that come AFTER finals. We’re talking about SUMMER, duh!! The three months when we forget about the rotten scores we got on our midterms and wash away the college blues with ADVENTURE.

Road trips to nowhere with our best gal pals, late night sunsets, music festivals galore, bike rides through the park, sand in our toes and wind in our hair. We can hear the beaches calling our name already…

For the next 12 weeks we’re plotting our summer getaways and we hope you’ll join us. Every week we’ll be packing our bags and traveling to a new destination with Contiki, the worldwide leader in travel tours for 18-35 year olds. Each destination means a whole new wardrobe fit for the locale. On our journey you’ll be able to get tips from top fashion bloggers on beauty and style and sneak a peek at their travel essentials. The best part – we’ll be giving away some sweet prizes that will help make YOUR summer trip even more exciting. Who doesn’t need a new weekend bag?! Um, exactly.

Make sure to follow the hashtag #GetPacking on our social media channels: twitter, instagram, and facebook to be the first to get the scoop from @Shopcade@ContikiUS, and @ContikiUK.

Giveaway with Joe Sugg on Shopcade!


 Joe Sugg Shopcade Giveaway

Yep, it’s time for another YouNow x Shopcade giveaway! This time with the lovely (and oh, so gorgeous) Joe Sugg.

He’ll be choosing one lucky fan to win a brand new iPad Mini, all you have to do is register on Shopcade, follow Joe on Shopcade, and watch the YouNow show on Saturday 15th March 2014 at 3pm EST / 7pm GMT.

Make sure you jazz up your own Shopcade profile after you register, as Joe might have a sneak peek at it during the show. 😉

Tip: ‘Want’ some of your fave products and save them to lists to get exclusive deals and trends, anytime, any place! We’ll also keep you up to date on the latest Shopcade competitions so you can win awesome prizes (we’re good like that, don’t ya know?!)

Click here to follow Joe Sugg!*

*If you already follow Joe, don’t worry you can still enter the giveaway by watching the YouNow show :)

Click here to watch the YouNow show!*

*The YouNow show only goes live on Saturday 15th March at 3pm EST / 6pm GMT

If you love Joe, then we reckon you’ll also love these similar Shopcade users…

Check out their Shopcades and follow them to keep up to date with their latest activity on Shopcade.

Good luck guys!