Presenter Stephen Stallone joins our September Style Council!

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Presenter Stephen Stallone joins our September Style Council!

Presenter for MTV, 4Music and Distract TV, Stephen is hot property right now!  When he’s not busy jet setting around the world to different festivals, he’s back in his hometown filming for Distract TV and 4Music as well as blogging about his life and style!

Find out more from the presenter who has interviewed the likes of Miley Cyrus & Snoop Dogg below and what he’s got his fashion eye on this season!

What’s on your shopping list this season?

Wow! This season first on the list is H By Hudson, Leather Brogue Boots I just got myself a pair. The level of detail is second to none, and I simply love the colour. These bad boys will go with anything and last forever. They represent all that is good about today’s culture without verging on East London hipster desperation.

Also you cant go wrong with leather boots –these are this seasons must.  With this, I add to my list Adidas high tops most recently tweeted about. These represent all things Velcro/ #90s #Olive and are super cool and can be matched with fitted guys joggers, skinny jeans and a plain T and or Jean jacket. YES Velcro high tops are back in a big way! You heard it here first.

My third addition is a black roll neck jumper; these were in years ago and now they’re back! And yes I’m adding this to this season’s list- Just putting it out there.

I’m also adding to the list finally- my Autumn/ Winter Black Francis Lambskin Leather Jacket – no more needs to be said!

What do you think is the thing that makes people’s style really stand out?

Uniqueness and colour- I’m all over olive greens/ and mustards at the moment. But it’s really all about how you wear it that makes the style.

What trends, if any are you loving this season?

Tapered fit smart cuffed joggers, topped with large t-shirt and possibly a sharp slim fitted tailored bomber jacket. I am not brave enough to wear cuffed joggers yet, but it will happen!

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Meet Chloe, Fashion Union’s Fashion Buyer & Style Council Member!

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Meet Chloe, Fashion Unions Fashion Buyer & Style Council Member!

Chloe Millward is Fashion Union‘s fashion buyer so who better to be part of the Style Council, scouring the Shopcade app for the most stylish looks! Find out below what floats her style boat and what she can’t live without below!!

Do you look for your trends straight from the catwalk or elsewhere?

I look for trends via WGSN & catwalks firstly, the season prior for work but personally – blogs and Instagram are a great, easy platform to follow bloggers, stylists & designers all around the world on.

What trends, if any are you loving this season?

I’m feeling all 90’s this season so I’m loving the ‘high school dropout’ trend by day with my jumpsuits & oversize bombers and shoe boots, it’s such an easy comfy wear yet you still look sleek.

I love the ‘take me to the church trend’ by night because I like the sleek simplistic looks. I’m obsessed with bandaging & straps, lace, lots of black but with strong hair and dramatic smokey gothic make-up.

What’s on your shopping list this season?

This season a sleek coat is on my wish list – I fancy something tailored this year easy to take from day time at work to after work drinks. There’s some gorgeous co-ordinate sets and chunky cardi’s on my wish list to add to my wardrobe from Fashion Union to!

What do you think is the thing that makes people’s style really stand out?

I think it’s the uniqueness of how people put their outfits together not necessarily the individual items. Two people could wear the same top in a completely different way. I think style is the overall look – not just the clothing, it’s the hair and make-up too.

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Meet Idle Lane… Our September Style Council Fashionista!

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Meet Idle Lane... Our September Style Council Fashionista!

Dancer, model and blogger Danielle Peazer of IdleLane.com is our September Style Blogger Council member ready to get judging your style in the fashionista style stakes this month! Find out about what trends she’ll be rocking this season, which may pop-megastar is following her on Twitter and what she thinks makes people stand out from the crowd, to see if you can catch her eye on the Shopcade app!

What’s on your shopping list this season?

Moving into A/W I’m on the look out for cosy knitwear, it’s so vital when the weather gets colder!

What do you think is the thing that makes people’s style really stand out?

I think people’s style stands out when they’re truly comfortable in what they’re wearing and are happy in their outfit. It’s an added confidence that comes naturally.

What trends, if any are you loving this season?

I’ve loved the amount of lace overlays that have been on trend. I’ve got a few pieces and they always catch my eye when I’m out shopping.

Who are your fave designers?

I love Reformation and Sandro but for high end designers as well as Saint Laurent, Givenchy and Burberry for their leather jackets!

Best high street brands?

I’m a massive fan of Zara and Topshop. I also love Monki and love to shop online at Missguided and Asos.

Whose style do you admire?

I love Ashley Madekwe’s style and Naya Riviera’s sharp look that she always has. I love Vanessa Hudgens and wish I could pull off the boho look as well as she does!

Have you ever had a fashion faux pas?

I’ve had a few yeah! I used to own this faux fur leopard print coat that didn’t suit me at all but I tried to make it work – I looked terrible!

What’s your favourite piece in your wardrobe atm?

I recently bought a linen mac from Zara. It’s calf length and I loved it so much in beige that I bought the exact same one in black!

What item could you not live without? Fashion/Beauty item…

I couldn’t live without my Mac lip conditioner – it’s better than Vaseline but not as sticky as lip gloss. And it comes in a few different shades too.

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LFW Access All Areas With Toni & Guy

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LFW Access All Areas With Toni & Guy

Photo Credit: @toniandguyuk

I love London Fashion Week. There I said it. I love the chaos, I love the pretence, I love that my Instagram feed gets flooded with crazy outfits and I love the way London becomes the fashion focal point of the world for five whole days.

This season I was invited backstage with Toni & Guy, which was a new experience for me. Normally I’m used to watching shows on live stream, or standing squeezed between many other #FEditors at an oversubscribed show.

So the idea of seeing how it all comes together before the flashbulbs go off was really pretty appealing. My journey began on Friday night backstage at PPQ. The location? A private members club so hidden I walked past it twice before I clicked the people with clipboards and ear pieces…. epic fail, I’ll admit.

Heading underground I was quickly introduced to Sacha Mascolo-Tarbuck, the Global Creative Director for Toni & Guy. Wonderfully down to earth she explained her concept for the show- something intriguingly called ‘tiara hair’ and the model patiently bent her head for me to take a quick snap, or twenty, as the case turned out!

I really liked the look- painted glitter crowns on the parting, teamed with poker straight unfussy locks looked sensational. I saw the look on three different models, and all wore it in a different way, despite the style being identical; I guess that’s what comes from years of experience and 10 years of sponsoring London Fashion Week!

LFW Access All Areas With Toni & Guy

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London Fashion Week Final Day Highights

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London Fashion Week Final Day Highights

Photo Credit: @anyahindmarch

We’re gutted that London Fashion Week is over for another season; SS15 was a pretty strong showing with the likes of Burberry, House of Holland and Mary Katrantzou all presenting stunning collections.

As the fash pack head to Milan for another week of spectacular shows, here’s our take on the final day of the catwalk offering here in London.

Anya Hindmarch: Last season she gave us bags emblazoned with Tony the Tiger and DAZ washing powder logos, which became cult classics for AW14, so what would be in store for us this season? Well another fun ride in effect! Quite literally as it turned out; models sat in giant neon teacups pushed along by skeletons, whilst others strutted down the runway complete with a trail of helium balloons. The overwhelming message was FUN, with a nice nod of back to school as the collection came complete with customisable stickers. Our fave? The ‘Bags Have Feelings Too’ sticker was super cute!

Who made the FROW?  Susie Bubble, Poppy Delevingne and er,  Richard E Grant!

Ashish: Sequins, sequins and er, more sequins! We’ve come to expect this signature from Ashish and once again he did not disappoint for SS15. Rainbow hues were used throughout, whether that was on ripped baggy jeans, on a cute checkerboard mini dress or a good old fashion snakeskin co-ord. Fabulous fun as usual, with the disco vibe being firmly set by Ashish for Spring.

Who made the FROW? Ella Eyre and Rapper Eve.

H by Hakaan Yildirim: Founded in 2011, with a name change and new aesthetic to boast this season, H by Hakaan Yildirim gave us a collection focusing on the relationship with humans and nature. Giant bee motifs adorned jumpers, stunning hexagonal pleated pieces and sheer panelled dresses stormed the runway; it was a departure from previous collections with this season promoting a ‘less is more’ approach.

Who made the FROW? Olivia Cox and Tanya Burr

London Fashion Week Day 4 Highlights

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London Fashion Week Day 4 Highlights

Photo Credit: londonfashionweek.com via Catwalking.com

It’s called ‘Mad Monday’ for a reason on the LFW schedule and yesterday it more than lived up to its name! With power house Burberry the highlight on the show schedule, shows from GILES, Christopher Kane and Erdem still proved a huge hit with a slew of celebs in attendance.

Issa, Peter Pilotto and Michael Van Der Ham also get an honorable mention too for pulling out all the stops, but as the spotlight prepares to shift to Milan on Wednesday, here’s our London Fashion Week Day 4 highlights…

Burberry: AW14 was all about the blanket cape (now flooding the high street) so all eyes were on Burberry to see what would be the must- have for next season following this epic success. The answer? the humble denim jacket. Past reincarnations from Christopher Bailey have included the aviator, the trench and the biker jacket, so it was only a matter of time before the signature denim jacket got a makeover. Bailey’s version came in a deep indigo colour, complete with sheepskin trimmings edged on the collar and hem in various different cuts, to flatter and suit all figures. A triumph once more, this will be EVERYWHERE come Spring 2015.

Who made the FROW? Jamie Campbell- Bower, Kate Moss, Cara Delevingne & Paloma Faith (Walking- Suki Waterhouse and Jourdan Dunn)

Erdem: The collections are always so dreamy and fanciful, you expect to be taken into another world every season and once again he did not disappoint. Gothic sheer florals, pastels in lemon and lime and exotic prints, which left you with the feeling of being in the catwalk jungle; everything was impossibly beautiful and flawless; a symbol of runway life itself.

Who made the FROW? Alexa Chung, Pixie Geldof and Daisy Lowe

GILES: The backstage passes featured pictures of The Jungle Book, the invites came in the form of a foam claw and the music that played during the show? exotic birds! Welcome to the wild with GILES and his disco jungle; a fabulously loud and OTT celebration for Spring.

Who made the FROW? Daisy Lowe and Jaime Winstone

 

Wanna know what’s been going on so far @ LFW? Check out our daily round ups here

London Fashion Week Day 3 Highlights

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London Fashion Week Day 3 Highlights

Photo Credit: londonfashionweek.com via Catwalking.com | @marykatranzou

We’re halfway through London Fashion Week SS15 right now and with two days to go until the spotlight shift to Milan, how are we faring so far on Day three?

Well, pretty well if you consider the strong collections from the likes of Topshop Unique (THE hottest ticket in town) and Mary Katrantzou who showed yesterday, but more of that later, what really got the fashion world buzzing was our #ShopcadeLFW pop-up and VIP party!

HEBA and Dazzle & Jolt joined the event yesterday alongside our other fabulous brands for another day of music, makeovers and general fashion fun London Fashion Week Day 3 Highlights

We then brought our #ShopcadeLFW pop up to a triumphant close with a VIP party, complete with candy floss, cupcakes and flutes of lambrini! We also had DJ sets from Cheyenne Davide, our very own Fabienne and the much anticipated set from the AMAZING Rough Copy.

Seriously, nothing could have prepared us for how incredible they would be! Choosing three tracks to get the party officially started, they brought the house down with their live performance, so a HUGE thank you to them for making our event so memorable; we are officially in love!

And with that, our #ShopcadeLFW adventure for this season is over, BUT with two more days to come of shows, we’ll be here bringing you the best bits. So without further ado here’s London Fashion Week Day 3…

Topshop Unique: Welcome back Cara Delevingne! Suspiciously absent so far for fashion month, this was her making a triumphant return to the runway opening and closing the show which EVERYONE was at! Joining her on the runway was Jourdan Dunn and Lily Donaldson in a collection which once again surpassed expectations. A sporty chic collection, combined with some beautifully beaded pieces summed up spring wonderfully.

Who made the FROW? Hailey Baldwin, Haylee Steinfeld, Anna Wintour & Alexa Chung

Mary Katrantzou: Oh my word; this collection was to die for! Geometric pieces, complex embroidery, beautiful spring floral patterns, intricate finishing touches and our personal fave, the appearance of a strange frog-person hybrid print! Mary cited that Pangaea, dance and flora and fauna were the inspiration behind this range; a natural progression from her previous collections and as visually strong as ever. Bravo!

Who made the FROW?

Matthew Williamson: Never one to disappoint, Matthew Williamson presented a collection for SS15 full of florals and 70s inspired prints and influences. Floaty maxi dresses, fluted hem skirts, summer accessories- this was a return to character for the brand; accessible pieces beautifully crafted. We can’t wait for summer!

Who made the FROW? Nicole Scherzinger, Poppy Delevingne & Olivia Palermo

London Fashion Week Day 2 Highlights

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London Fashion Week Day 2 Highlights

Photo Credit: londonfashionweek.com via Catwalkng.com

Want to know how to throw the BEST #LFW event? Then you need to hit up our #ShopcadeLFW pop up and see how it’s done London Fashion Week Day 2 Highlights Today, after months of planning, we threw our doors open to the public and wow, what a reaction from you, our lovely users!

You came in your droves, posted tonnes of pics on our app, wrote on our wall guest book, and sampled sweet treats from the likes of Lola’s Cupcakes and Exquiste Sugar Tables.

We had a hoot on Day 1 with brands like Gemma Goldstone, High Spirit and Beauty Boulevard in attendance (Thanks for the purple lips FYI, guys!) and tomorrow will be just as awesome, with our LFW closing party, featuring a set from, wait for it… Rough Copy! *squeal!*

In all the excitement, we almost forgot the shows… ALMOST! Don’t worry, we still made time to head to Somerset House and present you with the highlights of Day 2, because A) we are clearly awesome at multitasking and B) We like you. So here you have it, Day 2’s highlights…

SIBLING: Big bows ruled supreme on the #LFW runway yesterday, alongside sequin dresses and fuzzy jumpers in a collection which was fun and retro- hello Desperately Seeking Susan. We loved how youthful and playful the range was; mini skirts and crop tops aplenty, but the prints also had a grown up edge to them as well.

Who made the FROW? Abbey Clancy & Daisy Lowe

House of Holland: If last season was all about ‘debauched debutantes; then this was the season of ‘plaster casters’ as hashtagged by all the celebs in attendance! A homage to the 70s, the collection focused heavily on embroidery and psychedelic prints giving a nod to the hippy era perfectly. The slogans were still there, although less obvious than last season and instead plastered on clutch bags emblazoned with the word ‘TRICKS’. Another triumph, Mr Holland.

Who made the FROW? Where do we begin?! Alexa Chung, Pixie Geldof, Rita Ora & Nicola Roberts for starters!

KTZ: A late night appointment with KTZ and well worth the wait! Beautifully structured pieces flowed down the catwalk in the main colour palette of black, white and gold. Eastern and Mediterranean influences played a big part in the collection; printed cameos and Chinese lantern hats gave the pieces real grown up and accomplished feel compared to previous seasons.

Who made the FROW?: Us! And erm… Paloma Faith, Zandra Rhodes

Stay tuned for more #ShopcadeLFW gossip from tomorrow’s day event and VIP party!

London Fashion Week Day 1 Highlights

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London Fashion Week Day 1 Highlights
London Fashion Week Day 1 | Photo Credit: Bora Aksu | Christopher Raeburn | Eudon Choi | J. JS Lee Facebook

London Fashion Week is here, and we are super excited @ Shopcade HQ, mainly because tomorrow marks the start of our #ShopcadeLFW exclusive pop-up event in Covent Garden!

We’ll be hosting a selection of amazing brands from our Designer Store, including the likes of Gemma Goldstone, High Spirit and KARIZMA, plus there will be blogger meet ups, live music and a mini makeover station where you can get your nails manicured by Elegant Touch and more!

So make sure you hit us up on your way wandering around Somerset House this SS15 season; it’s the only place to be London Fashion Week Day 1 Highlights

Now, onto the day’s showing; who stood out on Day One and who really didn’t hit their style stride? Read on below…

Bora Aksu: Wow. That’s how you stand out on Day One. Yes, we know there’s still the power players of Burberry and co. to come, but this collection was so dreamy we’re ready to declare it one of our faves of Spring, even at this early stage! Layers of organza, sheer panels, cut out crochet and a complimentary palette of white, purple and navy blue sewing the whole collection together. One word; STUNNING.

Who made the FROW?  Laura Whitmore, Nina Nesbitt & MIC’s Rosie Fortescue.

Eudon Choi: This show is always a hot ticket and demand only increases every season, so if you get a seat, then consider it the equivalent of a golden ticket! Never afraid to go his own way and shun other catwalk influences, this collection was surprisingly dark for spring. There were hints of colour in beautiful grecian style dresses with a fluted hem and stunning printed tuxedos, but the overall theme of the collection was perfect tailoring, albeit relaxed and loose.

Who made the FROW? Susie Bubble & Delilah

J.JS Lee: Modern, simplistic, and clean; an exquisite collection presented which captured the spring colour palette to a tee; muted pastels in green and white, contrasted with beautiful big blooms in blue, white and black. Hugely wearable; a fresh take on summer that’s got us wishing it was March already!

Who made the FROW? Millie Mackintosh & Olivia Cox

Shopcade x Beth Sherburn

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Shopcade x Beth Sherburn
Photo Credit: bethsherburn.com

We are super excited to announce the gorgeous Beth Sherburn will be at at our #ShopcadeLFW pop-up event this weekend, meeting and greeting fans on Saturday from 5-6pm!

Taking a break from supporting The Saturdays National Tour, pop’s newest princess is well on her way to becoming a megastar in her own right, thanks to the imminent release of her single, ‘Joker’.

Teaming up with Lil Wayne, the single out on 21st September was filmed in Ibiza and evokes memories of summer fun, and more prominently a tirade against an ex!

The track is super catchy (it stays in your head for days!) and the single features an exclusive Steve Smart remix, which is currently dominating dance floors across Europe.

Speaking about the track Beth said: “This is one of the first songs I wrote. I started it when I was travelling to America to write for some other artists but I didn’t want to give this song away so I finished it when I got back to the UK. I love writing for other people but nothing beats writing a song that you want to perform for your fans.”

Aside from her most famous five pals, Beth has performed with the likes of Cheryl Fernandez-Versini and Pixie Lott recently and once she’s finished her tour with The Sats, she’ll be supporting Neon Jungle for a few dates and then jetting off to Dublin, Ibiza and Majorca for shows in between the tour dates. Phew!

We’re super excited to meet Beth in person this weekend and find out all about what she’s been up to! In the meantime, check out her video for ‘Joker’ below…