Welcome to Shopcade India | Photo Credit: Nathan Sigman
Last Thursday we hosted the mother of all launch parties at Mumbai’s hot spot, The White Owl alongside India’s fashion a-list, plus our very own Creative Head Honcho, Hoon Kim and Country Manager, Kriti Tula!
The occasion? Er, we have finally launched in India, hence the all-singing (that was just Hoon) all-dancing celebration! Want to go behind the scenes and find out all the party gossip? Then read on!
Who hit up the party…
In a nutshell, the crème de la crème of the fashion world! We had over 100 fashion influencers attend, with prominent guests including the following…
> Little Shilpa, Milliner Designer
> Sita Wadhwani, Digital Editor & Edward lalrempuia, Fashion Director- Vogue India (Shop his look here!)
> Shruti Thacker, Digital Editor- Elle India (Shop her look here!)
> Nikhil Thampi, Veteran Indian Designer
> Karishma Rajani, Digital Copy Editor- Noblesse
What we ate and drank…
The White Owl was the venue of choice, complete with video projections on the wall, cool candy floss and customized marshmallows (with little pineapples on them and everything!)
What we boogied to…
DJ Spacejams from Bhavishyavani on the console played some great EDM!
When we started planning the event, we were expecting to receive 50 guests due to the crazy weather in Mumbai, but despite the pouring weather we had over double that number turn up on the night of the party.
And boy, did we PARTY. We may have started off at White Owl, but India showed us just how to party, moving us on from spot to spot, before we finally ended up at Hoon’s hotel room in the wee small hours
Here’s to the next launch… ;)